How to get 1 million views on a YouTube music video
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Today, every fourth inhabitant of the planet has his own channel on YouTube, so the issue of promotion is especially relevant. In a highly competitive environment, you need to be able to stand out from the rest in order to get more subscribers and become popular. In this article, we will tell you how you can promote your first video on the channel.
STEP ONE: PUBLICATION
The first and most important step in reaching 1 million views on YouTube is both the easiest and the most difficult at the same time – put the video on the channel and design the main page.
The first and most important step in reaching 1 million views on YouTube is both the easiest and the most difficult at the same time – put the video on the channel and design the main page. YouTube, like all social networks, forms the issuance of materials according to a certain secret algorithm that no one knows for sure, but according to established traditions, it is believed that this is the ratio of likes, comments to viewing content in the first hours after publication.
Therefore, all our video promotion activities were launched immediately after the video was posted.
In order for everything to go as it should, we have compiled our own checklist for uploading a video and the first steps of promotion:
- Avatar, cover, channel name
- VIDEO cover screensaver
- Video title
- Covers of social networks VK/Fb/Instagram
- Cut short clip teasers for Stories and for bloggers’ feeds
- Collect a list of bloggers and media
- List of clip tags
- Video description
- Collect a list of bloggers who will post announcements
- Book a video release on Viboom and Bidfox
- Collect a list of publics in Vkontakte and book exits
The main task of posting a video is to get into the “Related Video” recommendation feed. Unfortunately, even the correct core of tags and a million views in the first hours does not guarantee getting into this section, no matter who promises you what.
This feed is individual for each user and is built from his personal preferences. It is thanks to recommendations that YouTube videos continue to gain views even after the promotion stops.
Most of the traffic is usually generated by the search description of the video, but for music channels it is not relevant. If you don’t shoot covers for the top 100 most relevant search queries.
You need to focus only on key tags that suit your style of music and those that we plan to promote further.
The fastest growth for the channel is given by announcements from popular bloggers. Musicians usually do not have such budgets to buy advertising in large channels. Namely, links from other YouTube bloggers guarantee to get into the TOP and a rapid increase in subscribers.
STEP TWO: VIBOOM
Advertisers’ favorite promotion tool: whatever your content is, it will get a guaranteed number of views on YouTube through VIBOOM.
The service is an aggregator of video platforms. Have you all come across ads on video portals when you must watch a 30-second video before a new series or broadcast? It is thanks to this that you can get the coveted number of views in a short time, but cannot guarantee the love of the audience.
The ability to control the intensity of views through Viboom on the first day is very useful, because YouTube algorithms are very attentive to how many views a video has in the first hours after posting and, based on this data, formulate a verdict: will the video hit the top or not, will it appear in hashtag recommendations or not.
STEP THREE: AdWords
An official YouTube ad that is encouraged by video hosting and allows you to embed your video in the most popular channels.
Just like targeted advertising on social networks, it allows you to choose the geography of impressions, age, devices, and even specific keywords for which your video will be shown.
There is a downside to the fact that each ad is moderated, sometimes taking a whole day and from the point of view of the functionality of the internal network itself, you will have to figure it out. On the other hand, it is fast scalability, full legality, the most transparent statistics, and the lowest cost per view.
STEP FOUR: PROMOTE THE CLIP ON INSTAGRAM
Promoting videos on this platform is worth it only if you have your own large base of subscribers or blogger friends who are ready to support you and place links in their account descriptions. If you need to quickly earn money for promotion – you can try the 22Bet mobile betting application. Here you will find a large number of betting options where you can earn real money.
It is impossible to drive traffic to YouTube directly from organic feed posts, and from targeted advertising, it is unreasonably expensive.
STEP FIVE: ANALYTICS
Collecting promotion tools is only one part of the iceberg, the second part is to understand what exactly worked.
The built-in YouTube Analytics helps with this. It is important to look at which traffic sources brought in the most views. The “External Sources” tab deserves special attention. If you didn’t do the promotion yourself, then the “purchased” views will be in this tab. The SimilarWeb browser extension allows you to see the real site traffic and compare the number of views from this site with your clip.
An important indicator of the quality of traffic is “Audience retention time”.
These indicators help to calculate the further promotion strategy.
To summarize, if you have entered the YT space, commenting and tagging other musicians, you won’t believe it, but regular communication outside your channel gives a high increase in an audience loyal to you.
Categories: Entertainment